Next to leading the team of researchers in Sports & Business, his own research interests focus on accounting in sports organizations. In this episode, Martin talks about the collaborations with leagues, the different ways and stages of bringing research to the industry, and the importance of culture within sports organizations. Enjoy this one!

This episode covers the following topics: 

• Collaborating with sports leagues
• Managing expectations & others in an organization
• Identity, language & symbols in the organization
• Governance in sports
• The importance of culture & setting up initiatives around it

Enjoy this episode!