About Marketing and communication actions for Sports & health tech professionals

This webinar will look at marketing actions for sports/health tech professionals from different angles. Together with 4 panelists, we'll look at which methods can best be used and which issues still need to be tackled.

Get ready for an interactive webinar which will give you valuable insights on how to successfully market your sports start-up or spin-off, research group, project, lab, etc.

We'll talk about this topic with:

• Julie Vandenhouweele: Marketing Innovation & Strategy in Sports & health Business expert at MySueno
• Alfred Campenaerts: CEO at Salty Lemon Entertainment
• Cheri Bradish: Loretta Rogers Research Chair in Sport Marketing at Ryerson University
• Kristof De Mey: Sports Tech Innovation & Business Developer at Ghent University & STRN founder

During the session, we'll discuss the current and future state of marketing and communication from an academic, industry and sports (startup) perspective. 

What's the relevance of marketing these days, what is going well, what is missing, what are (missed) opportunities, and what could speed up the process,...?

But also: How could this field be lifted to a higher level in the next years, how can other disciplines help in accelerating processes and improving results, and how to balance commercial with scientific and practical implementation related objectives?

As always, during this session, you'll be able to ask any questions you might have on this topic, so feel welcome to join us live!