Advisory Board

We're pleased to have such a diverse, skilled and committed group of experts within our Advisory Board.

Advisory Board Members

  • Benjamin Penkert
    Benjamin Penkert
    Founder at SportsTechX, providing the world with data & insights about SportsTech startups and the surrounding ecosystem.
    Ambassador Sports Tech startups
  • Cheri Bradish
    Cheri Bradish
    Loretta Rogers Research Chair in Sport Marketing at Toronto Metropolitan University
    Ambassador Sports Marketing
  • Bryce Dyer
    Bryce Dyer
    Deputy Head of Dpt, Design & Engineering, Bournemouth University (UK)
    Ambassador Sports Tech Innovation Ethics aspects
  • Martin Carlsson Wall
    Martin Carlsson Wall
    Director for Center for Sports and Business and The Accounting and Financial Management Center of Excellence, SSE (Sweden)
    Ambassador Sports business studies & Executive education
  • Dirk De Clercq
    Dirk De Clercq
    Em. Prof. Department of Movement and Sports Sciences at Ghent University. Footwear Biomechanics expert.
    Ambassador Running Wearables & Analytics
  • Aline Fobe
    Aline Fobe
    Corporate Wellbeing Consultant at Energy Lab
    Ambassador Sports Consulting
  • Frederik E. Leys
    Frederik E. Leys
    Business Developer Centre for Microsystems Technology (CMST) at Ghent University - imec (Belgium)
    Ambassador Sports Wearables & Analytics
  • Ted Hayduk
    Ted Hayduk
    Assistant Professor at New York University & author of the book 'Statistical Modelling and Sports Business Analytics' (USA)
    Ambassadar Sports Innovation Ecyosystems
  • Johsan Billingham
    Johsan Billingham
    Research Manager at FIFA (Switzerland)
    Ambassador Football Technology Innovation
  • Håvard K. Bjor
    Håvard K. Bjor
    COO at Igloo Innovation (Norway)
    Ambassador Winter Sports Innovation
  • Adam Karg
    Adam Karg
    Director, Sport Innovation Research Group, Swinburne University of Technology (Australia)
    Director, Sport Innovation Research Group
  • Giorgi Khubua
    Giorgi Khubua
    Founder of smart mirror SOLOS (spinoff Technical University Munich) - Acquired by fitness company
    Ambassador Entrepreneurship
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